Category Archives: self-promotion

Attraction not promotion – like bees to honey

Hello, I’m back! Well, I’m not officially back yet, but I missed you, and I couldn’t wait until next week to write. Did you miss me?

It’s been interesting to take some time away from blogging, and from sitting at my computer morning after morning.

I’ve written here before about how I handle self-promotion (and being an egogooglaholic).

A phrase I’ve been mulling over is one I’ve borrowed from the Twelve Step programmes (e.g. A.A.) – ‘attraction not promotion’. It advises people working the Twelve Steps to be living examples of the benefits of the programme, so that relatives ask them what they’re getting and where they can get some, rather than shoving the benefits down people’s throats in a desperate attempt to get them to try the programme out for themselves.

This concept feels pretty relevant to how I go about selling my novels. Whenever I feel like I’m trying to persuade someone to read my stuff, then I’m onto a loser. Instead I will quietly go about doing what I do to the best of my ability. I can write my books and blog posts. I can make sure there are synopses, reviews and interviews out there. I can do no more.

If I get it right, people will go to my books like bees to honey. Not like stubborn donkeys being dragged by a rope.

Aaah. It’s good to be back! Hope you’re having a good summer.

*

PS seconds after finishing this post I found this rather lovely 5 star review for The Blue Handbag on Amazon. Would I be contradicting myself if I re-printed it here? Answers on a postcard ; ) and thank you ‘Star Ling’ whoever you are…

Mysterious Handbag with a secret to tell by Star Ling (UK)

The Blue Handbag by Fiona Robyn is an excellent read. The novel is written in the third person present tense which took me by surprise. But it works so well. I was “in” there straightaway from the first page.

The protagonist, Leonard, is an endearing widower who is so real and normal that I warmed to him straightaway. The plot twists and turns but you never flounder and think where’s all this going? That there’s a secret is obvious from the start. But what the secret is, is revealed very cleverly, layer by layer.

The author has a couple of red herrings lying in wait and I found myself changing my mind just as Leonard does, as more information is revealed. It’s almost a mystery, without a murder! If you like “solve it” type of novels, this would be one for you.

But even if you’re not into mystery novels, this is worth a read. The romance is tender, the pace, although “here and now” is actually quite fast paced. The reader sees things through Leonard’s eyes and follows his train of thought as it goes off at a tangent – just like one’s thoughts do in real life. But you have to keep reading. You have to find out what the secret is.

A very neat, concise novel, an interesting cast of characters and a compelling plot that draws you along. Great for a holiday read or a back to work read – I rate this novel very highly indeed. And don’t be put off by someone comparing Fiona Robyn to Joanna Trollope. Robyn is miles better than Trollope!

That fine line between letting-people-know-about-my-books and being-bloody-annoying

More than 1000 people entered a competition to win copies of The Blue Handbag over at Goodreads.

After the competition ended, I started sending these people friend requests, letting them know about my quarterly newsletter (which always has free articles and a competition to win free books) and this blog.

Yesterday this is the reply I got from one of these Goodreads members:

“So did you choose me to be a friend so you could market more books or because you really are choosing friends?”

Urk.

I do worry about becoming annoying, like that fine specimen of a salesman in the photo. Sometimes I think that if my novels were ‘good enough’, they’d sell themselves – I’d just have to sit back and watch the money rolling in and become a wealthy woman of mystery. Sometimes I feel like stopping all my blogs and expanding my vegetable patch instead, or never mentioning in conversation again that I’m a writer.

However.

Books do not sell themselves. My publishers Snowbooks do a fine job of getting them into the shops, but there they compete with thousands of better known authors, and as I’ve said before it feels like every book I sell is something of a miracle.

So I’ll keep blogging, and letting-people-know-about-my-books. Yes, because I would like to eventually make a living from my writing, but more importantly because I want to find people who will ENJOY my books, and equally importantly, I love to write. Books, blogs – it’s all good. It’s what I do. And if every so often I cross the line and become bloody annoying, well I’ll just have to be annoying.

PS This particular Goodreads member, once I’d written an honest answer, apologised if she’d sounded harsh and said she was still interested in reading my books. All’s well that ends well.

PPS BUY MY BOOKS! BUY MY BOOKS! Or I won’t invite you to my birthday party! ; )

*

A new interview is up at 100 Readers – meet Kath Glover and her lovely dog Wilma.

Get Known Before The Book Deal

I’ve just read this interesting article over at my friend Sage’s blog. Christina Katz suggests that we writers need to be finding an audience for our work – a ‘platform’ – not just in preparation for getting a book deal, but continually throughout our careers as writers.

I’ve always been fascinated by the phenomenology of PR (I’m not sure that’s exactly the right word but I’m pleased to have got it into a sentence). Why do some people sell more books than other people? Is it because they write better books? ; )

I do see it as a part of my ‘job’ as a writer to help my work get out there to the people who might want to read it. I make small continuous efforts in this area – this blog being one of them. But for me the ‘reaching out’ only works if I enjoy it. I love blogging. I’m really looking forward to my blog tour. I’m slightly addicted to Facebook (come and say hello).

There might be different things I could be doing to make a quicker, bigger impression on out there. I don’t mind. I told you, I’m contrary. I’ve written the novels I’ve wanted to write, and I trust that an authentic approach to self-promotion will get me where I want to go, even if we take the scenic route.