I’ve just read this interesting article over at my friend Sage’s blog. Christina Katz suggests that we writers need to be finding an audience for our work – a ‘platform’ – not just in preparation for getting a book deal, but continually throughout our careers as writers.

I’ve always been fascinated by the phenomenology of PR (I’m not sure that’s exactly the right word but I’m pleased to have got it into a sentence). Why do some people sell more books than other people? Is it because they write better books? ; )

I do see it as a part of my ‘job’ as a writer to help my work get out there to the people who might want to read it. I make small continuous efforts in this area – this blog being one of them. But for me the ‘reaching out’ only works if I enjoy it. I love blogging. I’m really looking forward to my blog tour. I’m slightly addicted to Facebook (come and say hello).

There might be different things I could be doing to make a quicker, bigger impression on out there. I don’t mind. I told you, I’m contrary. I’ve written the novels I’ve wanted to write, and I trust that an authentic approach to self-promotion will get me where I want to go, even if we take the scenic route.