
“I find all that capitalistic self-marketing a bit grubby and I just can’t do it. I think my website probably puts people off the idea of me and my books anyway. In fact, as soon as I get around to it, I’m going to delete the whole thing.”
This is Scarlett Thomas, an author who’s writing I much admire, quoted in an interview she did in 2005. She may feel the same way now and she may not, but it certainly strikes a chord with me.
I have been marketing myself and my writing for years. Some of this feels completely natural – putting my ‘small stones’ onto a blog rather than keeping them in my notebook is a kind of marketing, as is creating a blogroll, or showing my friends my book covers.
Sometimes it feels much less comfortable. Organising a blog tour, sending emails to strangers to ask for endorsments, suggesting people buy my book immediately ; ) … these are the times I think ‘enough about me, already’ and ‘who do I think I am?’ and ‘you wouldn’t have to ask if the writing was good enough’ and ‘I find all that capitalistic self-marketing a bit grubby’.
A part of me would love to be a hermit, and keep my writing in a drawer while I get on with real life – tending the garden, reading, spending time with the people I love. Another part of me would love to top the best seller lists and to be recognised in the streets. Another part of me simply wants my writing to be read by people who find it helpful. And there are other parts…
These conflicting parts of me have conversations as I write this newsletter. Am I writing it because I want to – because I find it helpful to catch these confusing thoughts and pin them down in words, like butterflies? Or am I watching the size of my subscription list grow, rubbing my hands together and thinking ‘all those books I’ll sell! All those people who will love me!’.
I’m sure you can tell. Let me know if I stumble over the line.






